Given the ADRs and occupancy rates in 2025, expect occupancy in good listings to improve modestly, 50%–60% range towards ~60%–65% in well‑positioned homes. But don’t expect 80% occupancy across the board. The number of listings and competition means many units will still struggle.

With occupancy constrained by supply and competition, the winners will be those who raise ADR through :

Premium amenities (private pool, multiple bathrooms, themed design)

Targeting large‑group bookings (6+ guests)

Co‑marketing/offering experiences If your ADR stays flat you’ll likely see flat revenue.

Orlando will continue to benefit from family tourists (theme parks, resorts) but also more extended‑stay/hybrid work‑leisure guests. Listings that cater to 7‑30+ day stays (quiet workspace, strong WiFi, laundry) will capture this segment. (This mirrors national “slomads” trend of longer stays).

New construction, investors buying vacation‑homes and converting to STRs, and HOAs/regulators increasing oversight will continue putting pressure on margins. If you don’t modernize operations (automation, guest experience, pricing tools) you’ll be squeezed.

The gap between top‑performing listings and average will widen. A 6‑bedroom with pool, professional photos, great reviews, premium amenities will outperform 2‑bed dated unit near theme parks that does minimal upkeep. In 2026 you’ll want to ask: “Am I offering more than every other listing in my zone?”

While property values in Orlando may inch up (~2‑5% annual) the revenue potential of vacation rentals will decouple somewhat from purchase price. You may pay more for a home, but revenue gains will require operational upgrades, not just buying in

Start pricing like a business. Use data, dynamic tools, set minimum stays strategically, raise ADR rather than rely on occupancy.

Upgrade guest experience. Make sure your listing is photo‑perfect, responsive, wires guest communication, emphasizes unique amenities.

Target extended stays. Create packages or discounts for weekly/monthly bookings.

Stay regulation‑ready. Monitor Orlando/Kissimmee/Davenport zoning, licensing, taxation. A regulation surprise can erase profits.

Niche/segment your market. Families doing theme parks vs corporate groups vs remote‑workers vs multi‑family groups. Tailor your property and marketing accordingly.

Track your comps locally. Orlando is not a monolith. If you’re in a sub‑market (Kissimmee, Davenport, Lake Buena Vista), your supply/demand and profile differ.

Budget for margin compression. Costs (cleaning, maintenance, utilities, furnishing upgrades) are rising. Plan for that.

Potential Upsides + Risks for 2026 Upside Risk Strong inbound tourism & Florida population growth support demand. Oversupply of vacation‑homes (new builds + investors) increasing competition. Extended stays/hybrid work travel growth gives new segment. Regulation changes or HOA restrictions could reduce usable nights. Premium listings can raise ADR and outperform. If you’re “average listing” you may face flat or declining revenue. Slight property‑value appreciation offers long‑term investment upside. Interest rates, economic slowdown or travel‑demand dip could hit bookings. Final Word